Did you visit any new spaces this summer and wonder how to find specific locations inside buildings? It is stressful and it does not create a positive first impression when we are unsure of where to go. Help create clear signage and information packages for your visitors in your community of faith.
Creating inclusive signage for churches is a wonderful way to ensure everyone feels welcome, that they belong and are valued. Be aware of multilanguage demographics. Include greetings in multiple languages spoken by your congregation and community. Clearly mark the entrances and exits to help guide traffic flow. If certain doors are used, make it clear and provide clarity if accessible entry is through an alternative door and how to get there. Use signs to display service times and upcoming events. Update all signage regularly. Ensure all important directions (e.g., restrooms, all gender and family restrooms, sanctuary, exits, fellowship spaces, kitchen, Sunday School spaces, offices, choir room, quiet space, special drop off locations for things being gathered, libraries, stairways are clearly identified. A single sign outside the restroom for example won’t necessarily help people get there. Use signs to indicate accessible routes, ramps, and elevators and lifts. Use clear and respectful symbols and language to indicate all-gender restrooms. Signage for family restrooms can also be inclusive, indicating facilities for parents with children. Don’t place change tables only in a women’s restroom for example. Ensure signs are easy to read with high contrast colors and large, clear fonts. Use universally recognized icons to aid understanding. Label the doors, cupboards and closets as appropriate, even if simply to indicate “private” for spaces not open to all. Display messages that explicitly state the church’s commitment to inclusivity and diversity. If affirming, ensure that is clearly identified. Showcase images and stories from diverse members of the congregation. When serving refreshments, label items so diversity of needs is respectful and clear. For special events, create temporary signs that cater to the specific needs of attendees. Consider creating a virtual tour available on your website and social media. Explore ways to ensure directions of what to expect in worship or other gatherings is as clear as possible and communicated a number of ways such as PowerPoint, bulletin, information packages, spoken by greeters and leaders. Ensure everyone has a name tag and pronouns are indicated. Implementing these practices can help create a more welcoming and inclusive environment for everyone who visits your church. Do you have any specific needs or ideas in mind for your church’s signage? Share them with me.
