Overturning the Tables: Consumerism, Children, and the Church

Author: Julie Kinkaid

Consumers generally feel somewhat smug about their abilities to resist the ploys of an increasingly savvy advertising industry, but Kinkaid’s new book, Overturning the Tables: Consumerism, Children, and the Church, reveals how even the most sophisticated shoppers are unaware of the degree to which marketing’s messages have infiltrated every aspect of their lives. In particular these invasive tactics have targeted and won over the youngsters – directing their behavior as well as their spending practices.